June 17, 2021

a TikTok star on cracking the code + Alex Cooper gets PAID.


Alex Cooper and the Paul brothers are disrupting the traditional media industry, and I absolutely LOVE it because it shows that if you're entertaining, anything is possible. Plus, TikTok star Jillian Bennett joins me for a chat about her popular account and some of her secrets to standing out on TikTok (10:00).

If you'd like to watch my conversation with Jill, check it out here.

You can follow Jillian @fullyfriday on TikTok and Instagram to get advice for your 20s. You can also follow me @troy_farkas for all the latest from my life and the podcast.

For more podcasts, blogs and videos, please check out TheTroyFarkasShow.com. The transcript of today's podcast is also here.

If you enjoyed today's episode, please consider leaving a review on Apple Podcasts or on the web site.

peace and love.

Transcript

Good morning, everyone. Welcome into another episode of The Troy Farkas Show, a podcast that is not about me. It's about all of us. The twenties are a crucial time in our lives. And on this show, we navigate the highs and lows of early adulthood together. Hope you guys are all having a great week. I am super fired up this morning, talking to you on Wednesday because I've just been reading, just been listening to call her daddy worldwide famous podcast.

One of the absolute best podcasts in the world, tops the charts every week, hosted by Alex Cooper. If you have listened to it, it's about sex. It's about relationships. It's about dating. It's about being young. It's about social media. It's about all of these things. It's really good show. Alex is really talented.

I was a day one listener when it was her and. Sofia Franklyn I've since fallen off to Call Her Daddy train. I really don't like it as much anymore to be completely honest. I listen here and there, but, um, it just not my cup of tea. I'm not really one to listen to sex podcasts. It's not my thing. As a guy, I get kind of uncomfortable.

Um, but I do appreciate talent. I do appreciate her. Her going out and getting her signed the massive deal that she did with Barstool last summer, uh, being able to obtain the intellectual property of the show, which is unheard of in this business. It is usually the company that owns and distributes the podcast.

Uh, it was completely Alex's and she fought for that. And she got that because she was patient and didn't, um, didn't get super greedy like Sophia did, and that's why the whole thing fell apart. And Alex is where she is. And Sofia is where she is and where Alex is right now is she has just signed a deal, a $60 million deal with Spotify where the podcast will be available exclusively on Spotify.

So if you want to listen to call her daddy, you can only listen to it on Spotify starting July 21st, which is absolutely insane. There's only a number of like a handful of shows that have been bought out exclusively. Over the past year, Joe Rogan, who is arguably the number one podcast in the world signed a $100 million Spotify exclusive deal about a year ago.

And Sophia are in Alex is getting 60. And before any of you say, oh my gosh, she's a female wise, Joe getting more than, than Alex. Cause that's the obvious comparison you're going to make. Listen, it's not a male female thing. It's Joe has been doing this way longer. He's a day one. His show is. More popular than call her daddy.

They're both insanely popular, but, and he's just better. He just more talented than Alex. And so you get paid according to what you're worth and you get paid according to how talented you are. So that's why Joe is getting paid more than Alex Cooper, but nonetheless, absolutely incredible. And I think it is just a Testament to something that I am really excited about being a young person who puts stuff out there.

And there's a disruption happening. That's one of my favorite words, you know, about my interest in business and entrepreneurship and trends. This is a disruption. When there is a disruption in the way things work, it is something that completely changes the game forever. It is something that says, fuck you to the old way of doing things and ushers in and new wave.

And we are seeing a disruption in the entertainment industry no longer. Do you have to go to school for this no longer do you have to be doing this at age five? You don't have to be a childhood prodigy anymore. You don't have to go through all of these traditional models and signing agents and signing all these deals and taking all of these meetings and, um, all the back and forth.

Everything in entertainment now is just. More and more going direct to consumer. We are cutting out all of the middlemen, cutting out all the bullshit. I absolutely loved that. It's the reason why I'm able to talk to you right now. I don't have to be at a radio station. I don't have to sign a contract with the radio station.

I don't have to get studio space. I'm in. Ben Sibson's closet in Somerville, Massachusetts talking to you guys on a podcast that I made, that I created on a platform that is free for people to use called anchor, which coincidentally enough is owned by Spotify. It's great. There's so many ways to bring, to bring things.

Two people, two fans nowadays, it's so much easier to connect. That's why social media is great. It's white Tik TOK is great. All of these platforms, podcasts, blogs, videos. It's awesome. Shout out to YouTube as well. And I am super inspired by these disruptions happening and the most notable ones that come to mind right now are what Alex Cooper.

Is doing in the podcast industry. Um, you know, she's talking about raunchy stuff, she's being super explicit. She's swearing every other word and she doesn't give a fuck about it. I just listened to her episode today where she talked about the details of Spotify, you might think, okay, now, now, Alex, you're no longer with Barstool.

You're now with Spotify. Barstool is known for its raunchiness. It's known for. Uh, being for the, every man and representing how we all actually think and how we actually act and actually talk when we're with our buddies. Now you're with Spotify, shouldn't you be a little more buttoned up? And she says, no, no, I'm just going to keep doing me.

It's what got me here. I'm going to keep doing me. Fuck what all of you people think. And I absolutely loved that from her. So she has disrupted that traditional model of how you're supposed to act. And Jake Paul and Logan, Paul coincidentally. So I work as you know, on podcasts in the fight game in mixed martial arts and boxing is a traditionalist sport, boxing, horse racing, and baseball.

This is the foundation of American sports and all of the people who like those are older, traditionally older, white, Men. And they are traditional sports that everyone is super stuck in the old ways. Hey, do you remember the old days? This is the way it's supposed to be. And they hate all the new fans hate the things that the younger guys that are doing in these sports to kind of break the mold and disrupt.

And so what Jake, Paul and Logan Paul were doing, if you guys haven't been aware, is there you tubers? They were Disney star or Jake? Paul. I don't know too much about the Paul brothers, but Disney stars got kicked off of that. YouTube famous making millions on YouTube each year. And then they're like, you know what?

You know, what's a really good way to make money and be entertaining is get into a boxing ring. I don't quite get why, but boxing, even though MMA is way more popular and way more watched than boxing right now, all of the money is still in boxing right now. MMA guys, aside from Conor McGregor, who is an international superstar get paid.

You know, a quarter of what these guys boxing get paid, despite MMA being more popular than boxing. And so the Paul brothers are like, I want to make money. Let's go box. Let's just call out whoever. I don't care that we have no boxing backgrounds. I don't care that we're not going to fight professional fighters.

These guys are out here fighting Nate Robinson, a former NBA player, Ben Askren, who is a former fighter of, but he's a wrestler. He's not a boxer. Do can't throw a punch. To save his life. And so Jake Paul to spot him and these guys are making tens of millions of dollars more than these MMA guys, more than these fighters who were scratching and clawing their ways and all of these regional circuits to try to make a buck.

Oh, it's only the guys at the very top of the sport that actually make life-changing money. There's so many people scratching and clawing their way, just trying to survive, just trying to feed their family and put food on the table everyday. Meanwhile, these guys with no experience at all are just coming in and taking all of the money.

And this has a lot of people upset and I love it. I think it's fucking awesome because it just shows that today, if you just be entertaining, Be yourself, get people riled up, get people talking about you. You can do anything you want. The world is in your hands and people will eat out of your hands. That is awesome.

I am inspired by what these people are doing. They're disrupting the old ways of doing things, which is what young people should be doing. We should be challenging the norms. We should be challenging the status quo and we should be not caring. What other people think doing what we believe is right. Doing what we believe.

Is right in our hearts and in our minds and getting compensated for it. I absolutely loved that. I grew up in a traditional family, so I'm still halfway in between where I come from a traditional background, but I recognize that I need to be forward-thinking and I need to be not caring what other people think.

And I need to just be me and do me and say what I want to say. Um, it's very hard, but I'm trying to lean more into that side because that's clearly just. The way things are going and that the way you should be. So that's my little rant on that. Super inspired to be a young person today, super inspired by the person that we're having on today's show here, Jillian Bennett, she's famous on Tik TOK.

She's got hundreds of thousands of followers at fully Friday on Tik ToK. She's going to Dole out a little advice here. She started this tech talk account, not that long ago, and she is blown up on Tik ToK and she's getting, she's putting out these videos that are getting tens of thousands and hundreds of thousands of views.

Going viral. And that's why Tik ToK is so cool because it is this platform that is just you aren't able to put stuff out immediately and it can go viral. You can have your first post ever. You can have no video editing skills. You can have no entertainment skills whatsoever or no background or any training, and you can immediately be known around the world.

That is super exciting to me. If that's, if that's what you want to do, if that's your lane. So Gillian is one of those people. We're going to have a quick little conversation here about how she got started about her inspiration about. Situations that you might find yourself in that you might need advice on handling.

So without further ado, here's Jillian Bennett. I'll talk to you on the backend.

one of my favorite parts of this show. A running theme of this podcast is that every week we talk to people that are in their twenties that are going through the everyday grind, trying to figure it out. It is something that I care passionately about because. Throughout all your life, your life is kind of scripted.

But after you get out of college or after you get past 20, 21, 22 it's open season, you don't know where to go. Where, where, who should I hang out with? Who are my friends? How do I make friends? The dating scene is completely different because all of that was previously built in for you. So it's a whole new ball game and it, uh, throws a lot of people off.

So navigating your twenties is something that I'm really passionate about that I love talking to people about on the show, what drives people, what motivates people, what scares people and another person that is very interested in that same. Headspace as me is today's guest on the podcast. Jillian Bennett, the masterminds behind the add fully Friday accounts on Tik TOK, IgG fully friday.com 315,000 followers on TikTok.

A very impressive Jillian. You are a rock star. Thank you for joining me. How are you? Hi, I'm good. Thanks for having me. I'm excited to be here. Yes. So as I said, uh, 315,000 followers on Tik TOK, you put out videos constantly. Where do you just give advice to people in their twenties, how to navigate certain situations, work, jobs, relationships, dating, all of that good stuff.

I'm just really curious to know, how did you first come up with that idea? Yeah. Um, so I'm 29, almost 30. And my younger cousin is 22 and she just graduated college last year. And she kind of looks to me as an older sister and was like, I can't find a job. You know, I feel like such a loser, blah, blah, blah, just being so hard on herself.

And it kind of sparked my memory of my twenties being an absolute roller coaster of. You know, emotion and being hard on yourself and comparing yourself. And I thought, you know, there's probably a lot of other girls and guys out there that feel this way. So let's see. So I kind of just started creating videos and it went from there.

Now, a lot of people. Say that they want to do things like that. A lot of people say that they want to make videos or podcasts or blogs about whatever, but then they actually don't because it's really hard to put yourself out there. It's hard to get in front of a camera, uh, or to just put stuff out there because people will, will think about you one way or they'll criticize you or whatever.

So how did you get over the hump to just do it and not care? What other people think? Yeah. You know, I think if I was 25 or 26, it would have been a different story. Um, now that I'm. Older, you kind of just care less. What people think about you? Um, you kind of take a different perspective or at least I have, as I've gotten older, Um, and so I think remembering that nothing is ever perfect when you get started is really important and that you need to put something out there and see what happens, uh, and just get moving.

And that's sorta what I did, but like I said, if I was younger, I probably would've cared a bit more about like, Oh, what if someone sees me that I know, or, you know, what, if someone doesn't like it now, I just don't really care. Yeah. I think that's really good advice. Uh, the person that we had on the podcast last week just said, similarly to starting a business as a young person, just get started, just get started.

And that is something that I, um, when I started this podcast, it was kind of like, uh, there's so many, I'm a perfectionist, there's so many details that I wanted to hammer out. But I was like, if I get bogged down into all of that, I'm never actually going to start just do it and figure it out on the fly, figure it out as you go.

So I, uh, I fully agree with you there now as a, as a content creator, if you will, how do you go about strategizing, um, you know, how many videos to put out a week or what you're going to say, et cetera, et cetera. Yeah. You know, I didn't really come up with a strategy when I first started. I said, okay, consistency always pays off.

So let's see if it works here. I'm going to put out at least one to two videos every single day and just see what happens. And so I did that for about four months and now I'm kind of like, you know, every day or every other day, but when it comes to planning the actual content. Kind of the day of, it's just things that either people have reached out to me about, and I'm like, oh, that's a great topic to talk about or things that I'm feeling personally.

And I'm like, oh, I should make a tech talk on this. So as a content creator, I'm not very good at planning things ahead of time, but sometimes that makes it better because it's more genuine in the moment. Yeah. I totally feel that a lot of people, when they get started on their journey of creating whatever it is that they're putting out.

It usually takes a long time to build any semblance of an audience to get views clicks, et cetera. What was the beginning like for you? Yeah, it, it was sort of the same as everyone else that gets started on a new platform or take talk. It was like, oh, you know, you get excited by 200 views and a couple of likes.

And then you have your first video that sort of takes off. And tick talk, I would say is like the wild, wild west. It's not like any other platforms. So to have that ability to go viral is pretty cool. But, um, you know, it was kind of just neat. Like I said, to see how consistency pays off. If you stick with something, even on those days where you're like, wow, nobody is watching my stuff, nobody's liking no, one's engaging.

And you say, okay, I'm still going to put out a video or a podcast or whatever the next day. Um, it really does truly pay off. So my biggest piece of advice for getting started on any platform, one would be consistency when you deal with. Listen to check talk is, uh, it is the wild wild west. And when you get out into that space, there's a lot of nasty people out there, uh, as we know from online.

So I imagine no matter how good hearted your intentions are, uh, that you probably deal with some not too great people and not too great comments. How, uh, how do you navigate that? Yeah, I think at this point in my life, I realize if somebody's coming at you in a negative way, then that's more on them than it is on me.

You know, you kind of have to be empathetic to them. Like, wow, if they're putting this much negativity out there, they must be in a bad space. So that's the first way I approach it. The second way I think about it is no matter what you do, there's always going to be people that don't. Like it or associate with it, like any brand, not everyone's going to like it or any person, not everyone is going to like them.

So kind of knowing that going in, like, you know, there's going to be people who are like, that's bad advice, or I don't agree with that. Well, I'm not doing it for you. I'm doing it for the people who are liking it. So kind of keeping that in the back of your head too, and just brushing it off, honestly. Yeah, no, I totally, I totally agree with that.

Now. Take talk. Wild wild west, as you said, have you figured out a method to, to cracking the code or so, because you know, you eventually got to a really big following and a lot of views. Yeah. I'm not sure that I've cracked the code. I think I've found ways. To engage with people or kind of hook them early on by quickly addressing my audience by saying like, if you're in your twenties, this is for you or advice for your twenties, you know, very straight forward.

Um, and that's kind of what I try to continue to do. I found things that worked like my first million view video was an advice for your twenties. So I decided, okay, let's make a series out of this because. It seems to be getting fused. So honestly, sometimes I say it's like throwing spaghetti at the wall and seeing what sticks, you just have to try a bunch of things and kind of build off of that.

So what do people, cause I imagine you get a lot of interaction on your various social media accounts. When people get in touch with you, what do they, what do they say? What are they looking for? It falls into about four different buckets. I would say it's either about career advice or figuring out what you're passionate about in life.

It's about dating and relationships. It's about friendships and then confidence. So they all sort of fall into those categories. Um, and it, you know, can vary depending, but usually it's about advice on, you know, what am I say to this guy? Or I'm having this with my friend, or I dunno what I want to do with my life.

And you know, all the thoughts that cross your mind in your twenties. Yeah, exactly. Okay. And so I I'd love to go into some of those buckets. So someone comes to you and says, Hey, I'm 24 and I just can not find a guy or I just cannot find something longterm. What's my problem. What do you say. Usually, I always start with addressing how people feel about themselves, because I'm a big believer that what you're putting out there is what you're going to get.

So if you're constantly thinking, you know, I always get cheated on or I can't find anybody, then that's sort of what you're telling the world or the universe not to get too out there that. That's what you're expecting. So I always go into like, you know, let's change our mentality about what we want first and foremost, and then, you know, more surface level things about, okay, well, how, how do you feel like confidence wise or what are you putting out there on the apps?

Or maybe try this, you know, something a little more like big sister advice, but first and foremost, I always like to address how we feel about ourselves because I truly believe. If you are confident in yourself, then you're going to be confident in your decision making and all these other areas of life.

Yeah, no, exactly. And I love that you put it that way because oftentimes when we have, when we have problems or if we're unable to get a date or whatever it is, we like to externally cast blame on other people rather than look inward, because it can never be our fault. We can never be the problem, but maybe it is, it is our fault.

So you do have to ask yourself some really tough questions. When you're in those situations. So I'm glad that you've done that career advice. All right. Someone is 26 and says, you know what? I just left this job. I hate that industry that I got a degree in. I need to make a complete change. What do I do?

Yeah. This one I can relate to pretty specifically at 27, I decided like I'm so done with the fashion industry. I'm starting over. I hate this. And it was probably the scariest thing, because I think. The main reason we're so scared to start over is because all of our friends seem to be getting promoted and moving up in their career.

And you feel like by this age, I should be at this point in my career. And honestly, I find people that decide, you know, I'm done, I hate this. I'm going to move on. Are ahead of other people that are sticking with their careers, simply because they're too scared to leave. I'm like, you know what, don't worry about being behind you're actually ahead because you're trying to find what you love, where other people are going to stick with something for 30, 40 years and be like, well, I didn't really enjoy what I did, but that's what I did for majority of my life.

So my first reaction is always like good for you. This is exciting. Don't be scared. Yeah. Awesome. And I think we're starting to see a generational shift where before our parents would be like, for example, I have a bunch of friends recently within the last year that have quit jobs that are considering changing jobs, just because they just really don't like it.

Parents would say, who cares? It's a job. It puts food on the table. It's a paycheck. Everyone's supposed to, you know, work is work. You're not supposed to like it. Meanwhile, me and you would say, no, I want to enjoy what I do. I want to feel like I'm giving back to the world. I want to feel like I'm making positive contributions and, uh, that I get some sense of fulfillment out of it.

So it is a, a generational difference for sure. Oh yeah, absolutely. Okay. Um, let's do doors. One more thing I want to ask. Oh, okay. So as you said, you're almost 30. I am 20. I, what am I? I'm 25. And. For some reason, we all think that we just fall off a cliff at 30, that we need to have it all figured out by that number.

Something that we are just, that we're in the prime of our lives and our careers and our social lives right now. And that it just all goes down or because, you know, in your thirties is when you're supposed to be having kids and getting married if you're not married already. And then that's when you really have to buckle down and buy a house and do all of these things and really settle down.

Do you think that's the case? No, it's actually funny. You said that I just made a video on this the other day saying, you know, what if I told you that your thirties are the time of your life, would that take the pressure off your twenties? Like what if your twenties were just meant for you to fail, figure it out, try new things.

And that was it. That's no pressure. Your thirties are the time of your life. Just. Figure things out in your twenties, it's okay to fail. And I got a lot of good response from it. Like, wow, thank you for saying this. I feel like there's so much pressure to, like you said, have it all figured out and know what I want to do.

And you know, now in my thirties I have to get married and have kids. And that's great if you do want to do that. But I honestly feel like I like myself so much more as a 29 year old than I did at any other age in my twenties, because I know who I am now. I know what I want out of life. And. You just feel way happier.

So I'm really excited for 30 and what that has to bring. And I certainly don't feel like, oh my God, you know, life is over. But I will say when I was 25, I had that same mentality of like, oh my God, she's 30. Like she needs to get her life together. Yeah, totally. So you say that you've figured out what you want out of life right now.

If you don't mind me asking, what is it that you want? You know, it's funny. I have struggled to find what I was truly passionate about. Like many people until I started this account. And I've always known that I would love to like give back, especially to young women, because I struggled so much in my twenties with like emotions and this and that.

And although I'm not bringing in a full-time income from this at this point, it's certainly something that I want to focus on and see if I can build a business around it. So that's kind of where I'm at which I'm excited about. Okay. That is awesome. I wish you all the best in that endeavor again, Jillian Bennett.

Follow her fully friday.com at fully Friday. IgG take talk, putting out a bunch of great stuff there every day. Sometimes multiple times a day. Advice. That is great for me and for all of the listeners of the show that are trying to figure it out. Jillian, thank you so much for joining me. And we'll talk again soon.

Thanks for having me. This is fun.

Thank you. Gillian Bennett at fully Friday on all the socials for joining me on the Trey Parker show this week. Super appreciate it again, inspired by someone who is just going out here doing her thing, not caring. What other people think, putting up with the haters and just. You know, like Jasmine Noonan said a couple months ago when, when we had her on, who's also being on Tik TOK, the more you keep hating, the more you keep commenting, the more money I get.

So shout out to you, Jillian, for being you, doing you and inspiring people along the way. And I wish you. All the best of luck in the future. So that's it for this week show. I'm super excited. Cause I'm actually going to go home this weekend. I'm going to go back to Clifton park for father's day. And then my dad's birthday is the following weekend.

So I'll be there. I'm then got a wedding, Leanna GM petty, the very first guest on this podcast back in September of 2020. She's getting married. We talked about that. Um, the marriage, the delaying of the marriage, because of COVID we talked about that in the very first episode. So if you want to go back and listen to it, you can, uh, if you want to get up to speed.

So I'll certainly talk about the wedding. Cause it'll be an epic time. I can't wait for it. Um, going back, Clifton park should be a good time. We going to go to all my favorite spots, mocha Lisa, my favorite coffee shop in the world. Maybe get some Buffalo wild wings right next to it. Um, I love supporting local, but I'm a sucker.

For BtoB dub a lot of great memories there and a country drive in of course I will hit. So if you're a day, one listener from the hometown. You know what I'm talking about? Uh, having a great weekend also, if you're, if you're in town and I'm in town, hit me up, let's hang out, let's get coffee. If you want to join me in mocha, Lisa, always down for that.

As you know, my absolute favorite thing in the world, go into a coffee shop, sipping my favorite beverage in the world because it makes me feel good. It makes me happy. It's natural. It stains my teeth. I have a teeth standing problem with it, but whatever, uh, let's get together. Message me DME. Contact me on the Troy Fargus show.com.

We've got blogs episodes. We've got a new blog coming up next week, which I'm super excited for you all to read. So I will tell you when it is live, got a lot of good work stuff going on. I am, uh, closing in on a deal. With a very prominent fighter. I will announce that soon we are in the process right now, it's being new on Wednesday morning in the process of releasing the first episode of the podcast, I will tell you when it's officially available, but the guide that I'm doing it for it, he's got a million followers on Instagram.

So, and I'm really excited to help execute his vision. This is kind of what I want to be doing as a podcast. Producer when I'm not hosting, I'm a producer. And so I execute the visions of other people. How should things look? How should they sound? And I work together hand in hand with these people to produce the best products that we can for.

Thousands tens of thousands of people around the world to enjoy so super excited for it. Super excited to share the news with you when it is available, but until then have a great weekends. Get outside, have some good drinks, coffee, food. Get together with people you love. That's what life is about. Take a break.

Relax, love yourself. Take some time for yourself. Meditate, yoga, and joy. Some peaceful morning silence, or look up at the stars at night. And just enjoy it and focus in on it. And don't think about all the other things going on in your life. Just focus on that moment. It is powerful. I hope you have a great weekend, y'all.

Live free or die.