The following is a post from this week's special series, "5 for 5,000" where I'm sharing five lessons I've learned since starting this podcast a year ago, which has now received over 5,000 listens on Apple Podcasts and Spotify.
We hear it all the time these days.
Each one of us is an individual “brand.”
When you’re a brand, that means you bring something unique to the table. You have something to sell, something that you and only you can offer.
Along those same lines, you can also make the argument that each one of our lives mimics that of a small company.
Aside from the outliers that are the Googles, Disney and Nikes, the vast majority of us act as small companies operating with only one employee.
You’re the CEO. And the HR representative. And the product manager. And the IT person. And the janitor.
You’re also the investor.
Every company, if it’s to succeed, requires the proper investments of money, time and energy. A company devoid of these components will never find its footing in the cutthroat business world.
So for your company to maximize its profits, and for your life to reach its fullest potential, you must invest in it. Constantly.
So how do you do that?
- Move your body: Without regular exercise, your business’ run will not last as long as it should.
- Educate yourself: Read. Watch informational YouTube videos. Listen to podcasts. Talk to knowledgeable people. Do these things, and your company will surely grow year-over-year.
- Make connections: All companies need successful business partnerships. Introduce yourself to other CEOs and make nice with everyone, because you never know who you may run into.
- Spend money. Every company needs funds to get off the ground, to move past the inevitable initial struggles, to expand, and to create legacy. In your life, money will always come back. But opportunities to create lasting memories won’t. Make responsible financial decisions, but never let money prevent you from doing what you believe is right.
- Prioritize fun. Focus on having a good time at all times, while also staying on track. A company with low morale never succeeds.
- Rest. You’re the CEO, but even you deserve to relax. If the wheels are always turning, if you’re always thinking about the company, then you’ll burn out, and your company’s momentum will stop dead in its tracks.
If you think critically about how to incorporate these six investments into your life, you will undoubtedly build the life you’ve always dreamt of.